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IRI is a market research company which provides clients with consumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods (CPG) industry. IRI’s clients include 95 percent of the Fortune Global 500 CPG, retail and healthcare companies.〔( About IRI. )〕 The firm operates in 58 countries through stand-alone operations, wholly owned subsidiaries, partnerships and alliances. IRI offers products and services in four areas: * Market Content – Retail tracking data, convenience store tracking data and consumer panel-based data * Predictive Analytics – Predictive analytical techniques, proprietary rapid-modeling platforms, automated services and experienced analytics consulting talent.〔( ''Honomichl Top 50 Report'', 2012. )〕 * Enterprise Performance Management Software – Tools to support faster analysis of market content * Professional Services / Consulting – focuses on four key practice areas: strategic pricing, growth and innovation, shopper marketing, and customer and channel management.〔 ==Top 10 of the Market Research Sector 2012〔( Honomichl Top 50 Report, 2012. )〕== # Nielsen # Kantar Group # Simmons # Ipsos / Synovate # Westat # IRI # Arbitron # GfK USA # IMS Health # NPD Group 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「IRI (company)」の詳細全文を読む スポンサード リンク
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